Ralph Lauren 4D

This week Ralph Lauren created some fabulous 4D shows staged at their flagship stores in Madison Avenue, New York, and Bond Street, London. "In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses.  Utilising to technology Ralph Lauren make the buildings disappear before transforming them "into a series of objects and images rendered in 3-dimensional space."

Ralph Lauren 4D New York

Ralph Lauren 4D London

For me it's great to see the behind the scenes video (below), where those working on the project discuss the innovation behind Ralph Lauren and this live experience they're providing for people to enjoy.  As said on that video it "becomes a piece of advertising within an arts installation."  It's fantastic to watch and blows what other brands have done out of the water.  I really wish I was there.  Not only have Ralph Lauren put on a fabulous show but just about everyone is talking about it.  A genius digital event and viral marketing at its best.

 

The Official Ralph Lauren 4D Experience: Behind the Scenes

Influencers

INFLUENCERS TRAILER from R+I creative on Vimeo.

"INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends & creativity become contagious today in music and fashion.

Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture." (The Cool Hunter)

There are indeed certain people that can tap into weak signals...singularly it's only one thing happening but when you see these signals all over the world it's a clear trend.  I can't wait to see this documentary as I still find it massively interesting to see how and why things become the way the do.  Taking NYC as their example is all well and good but we live in a global society, I would love to see this extend to look at the most influential "influencers" throughout the world.