Thursday, 4 August 2011

Tom Hussey: Reflections

Lately my wonderful mother has started reflecting on her age.  At 46 and with 4 children she obviously doesn't look how she did when she was 18 but she has always been an inspiration to me.  At 18 she was a size 8, now she's a size 18 and she is still confident about her body.  In fact, she affectionately refers to her stomach as jelly belly, giving it a little wobble and laughing.  After all, it's from their that her wonderful children came.  (Yep, that includes me.)

Recently her aunt died and she admitted she was glad her mother had died in her early 70's.  My nan's sisters have suffered from dementia and the thought of seeing her own mother like that worried her.  Well of course now it's worrying me, genetic factors only cause the disease in a very small number of families but what if mine is one of them?

Tom Hussey's award 'Reflections' is an advertising campaign for Novartis' Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia.  The images depict an older person looking at the reflection of their younger self in a mirror.  The campaign is innovative, eye-catching and really reminds you that we all go through the same thing and deserve just as much care and consideration, no matter our age and condition.  See all the images from the campaign here.

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