Ralph Lauren 4D New York
Ralph Lauren 4D London
For me it's great to see the behind the scenes video (below), where those working on the project discuss the innovation behind Ralph Lauren and this live experience they're providing for people to enjoy. As said on that video it "becomes a piece of advertising within an arts installation." It's fantastic to watch and blows what other brands have done out of the water. I really wish I was there. Not only have Ralph Lauren put on a fabulous show but just about everyone is talking about it. A genius digital event and viral marketing at its best.
The Official Ralph Lauren 4D Experience: Behind the Scenes